Life Insurance & Annuity Expert
I help clients who've been sold the wrong policy by commission-focused agents—and those buying coverage for the first time who want it done right from the start.
What's Inside
The Reality
These are the issues I encounter constantly when reviewing policies written by inexperienced or commission-driven agents.
Agents structure IUL policies with minimum premiums to maximize their commission. This starves the policy of cash value and often causes it to lapse later.
Selling whole life when term would suffice. Pushing annuities on people who need liquidity. The product should match your need—not the agent's commission.
Showing projections at maximum rates that never materialize. When real returns come in lower, clients feel deceived. Honest agents show conservative numbers.
Structuring that looks fine initially but is designed to fail. The policy works for 10-15 years then suddenly requires huge premium increases or lapses entirely.
The agent makes the sale and disappears. No check-ins, no policy reviews, no adjustments as your life changes. A good policy requires ongoing attention.
Captive agents can only sell one company's products. Even if a competitor offers something better for your situation, they can't recommend it.
Many of these problems can be fixed. Through policy reviews, restructuring, and sometimes strategic replacements, we can often improve your situation significantly—even with existing policies.
Life Insurance
Life insurance isn't one-size-fits-all. Each product type serves different needs. Here's what you need to know.
Temporary protection at the lowest cost
Term life provides pure death benefit protection for a specific period—typically 10, 20, or 30 years. It's the most affordable type of life insurance because it has no cash value component.
Guaranteed protection with guaranteed growth
Whole life provides lifetime coverage with guaranteed premiums, guaranteed death benefit, and guaranteed cash value growth. It's the most predictable form of permanent life insurance.
Market-linked growth with downside protection
IUL offers flexible premiums with cash value growth linked to market index performance (like the S&P 500). You participate in gains up to a cap while being protected from losses with a floor (typically 0%).
Simplified coverage for end-of-life costs
Final expense is simplified whole life with smaller face amounts ($5,000-$50,000) designed to cover funeral costs, medical bills, and small debts. Easier qualification makes it accessible for those with health issues.
| Feature | Term | Whole Life | IUL |
|---|---|---|---|
| Coverage Period | 10-30 years | Lifetime | Lifetime |
| Premiums | Lowest | Highest | Flexible |
| Cash Value | None | Guaranteed | Index-Linked |
| Growth Potential | N/A | Conservative | Moderate |
| Best Use | Temporary need | Legacy/Banking | Accumulation |
Advanced Planning
Life insurance isn't just about death benefits. Properly structured policies can serve multiple financial goals.
Instead of minimum-funding an IUL (which benefits the agent), we structure policies to maximize premium contributions. This builds substantial cash value for tax-free retirement income.
Use dividend-paying whole life insurance as your own private banking system. Borrow against your policy's cash value and pay yourself back—recapturing interest.
Life insurance proceeds pass to beneficiaries income tax-free and can be structured to avoid estate taxes. One of the most efficient wealth transfer tools available.
The fundamental purpose of life insurance: ensuring your family maintains their standard of living. We calculate the right amount based on your actual situation.
Protect your business against the loss of essential employees or owners. Provides funds to cover lost revenue, recruit replacements, and maintain operations.
For business partners, life insurance funds buy-sell agreements ensuring smooth ownership transition when a partner passes away.
None of these strategies are universally right or wrong—they depend entirely on your specific situation, goals, and financial picture. The first step is always understanding what you're trying to accomplish.
Annuities
Annuities provide what no other financial product can guarantee: income you cannot outlive.
Guaranteed interest rate for a set period
Fixed annuities work like CDs but typically offer higher rates and tax-deferred growth. You receive a guaranteed interest rate for a specific term, with your principal fully protected.
Locked-in rate for 3-10 years
MYGAs are the closest annuity equivalent to a bank CD. You lock in a guaranteed rate for a specific term (typically 3-10 years) with full principal protection.
Market-linked growth with zero downside
FIAs offer the best of both worlds: interest linked to market index performance, but principal protected from losses. When markets rise, you gain. When markets fall, you simply earn zero.
Turn a lump sum into lifetime income now
SPIAs convert a single premium into immediate, guaranteed income payments that begin within a year. They provide the highest payout rate of any annuity type.
Guaranteed income starting at a future date
DIAs let you purchase future income at today's prices. Deposit money now, and guaranteed income begins at a chosen date in the future. The longer you wait, the higher the payout.
Direct market investment with optional guarantees
Variable annuities invest directly in sub-accounts similar to mutual funds. Your account value fluctuates with market performance—you can gain or lose money.
Retirement Income
Smart annuity planning isn't about products—it's about solving specific retirement challenges.
Cover your essential expenses with guaranteed lifetime income. This creates a "floor" of protected income, so market volatility can't threaten your basic needs.
If you have a pension with survivor options, life insurance can let you take the higher payment while still protecting your spouse if you pass first.
Spread purchases over several years with different start dates. This provides flexibility, hedges against rate changes, and creates multiple income streams.
Early losses while withdrawing can devastate a portfolio. Annuities provide guaranteed income during downturns, letting your portfolio recover.
Where you take retirement income matters for taxes. Annuities can be part of a coordinated strategy that minimizes lifetime tax burden.
Annuities aren't just for income—they can be effective wealth transfer vehicles with death benefits that pass efficiently to beneficiaries.
Working Together
A straightforward process with no pressure, no hard sells, and no surprises.
We'll talk about your situation, goals, and any existing coverage. This is a chance for me to understand what you're trying to accomplish. No commitment required.
If you have existing policies, I'll review them for issues. I'll research options across my carrier partners to find solutions that fit your needs—not whatever pays me most.
I'll present clear recommendations with full transparency on costs, benefits, and trade-offs. You'll understand everything. I'll answer every question until you're comfortable.
You decide what's right—on your timeline. If you move forward, I handle everything. If not, you leave with valuable information and no hard feelings.
I don't disappear after the sale. You get annual reviews, direct access to me, and ongoing adjustments as your life changes. This is a relationship, not a transaction.
Many people I talk to don't end up buying anything—and that's completely fine. Sometimes the best advice is "keep what you have." My job is to give you clarity, not close a sale.
Partnered with Leading Insurance Carriers
About Steve
With over 20 years of executive leadership experience and deep expertise in insurance, I bring a different perspective to this industry.
Personally guided over a thousand families through life insurance and annuity decisions with honest, pressure-free advice.
Partner at Eterna Insurance Solutions, a brokerage that has helped over 100,000 families nationwide.
Former VP at ArchTelecom, a $200M organization. I understand business, finance, and protecting what you've built.
Not captive to any single carrier. Licensed in all 50 states, shopping 10+ top-rated companies for the right fit.
Whether you need a second opinion on an existing policy or want to explore options for the first time, I'm here—with honest guidance and zero pressure.